Privacy notice.

Propel (“we”, “our” or “us”) runs propelai.co.uk. This notice explains how we collect, use and protect personal data from website visitors, people who contact us, people who book an introductory call and people at businesses we contact about our services.

1. Who controls your data

Propel is a trading name of Jacob White, a sole trader based in the UK, who is the controller for the personal data described in this notice. For any data protection question, contact jacob@propelai.co.uk.

2. Information we collect

When you use the contact form, we collect the details you choose to send us:

• your name
• your email address and, if you give it, your phone number
• your business name
• your message

The form also tells us which page you sent it from and, where available, the website or campaign that brought you to the site.

If you book a call, our booking provider collects your name, email address, the meeting time, your time zone and anything you add to the booking form.

Introductory calls and project calls are normally recorded and transcribed to support accurate notes, decisions and delivery. We tell you in advance and again before recording starts. You can decline or ask us to stop at any point, and we will take written notes instead.

We also collect limited technical information that helps us keep the website secure and understand how it is used, such as the pages visited, the referring site, device and browser type, approximate location and performance data.

3. How we use your information

We use personal data to:

• reply to your message
• arrange, hold and follow up on calls you book
• understand your business before and after a conversation
• keep accurate notes of calls, decisions and agreed actions
• protect the website from spam, abuse and security risks
• measure how the website performs and improve it
• keep appropriate records of business conversations

Our lawful basis is usually legitimate interests: replying to business enquiries, arranging calls, improving the website and protecting the service. Where a conversation is about buying our services, we may also process data to take steps before entering into a contract.

4. Businesses we contact

We occasionally email a small number of UK companies about AI and automation services that may be relevant to them. For each one we may hold the name and role of a person at the company, their work email address, company details, the public reason we got in touch (for example a job advert or a contract award) and any correspondence.

This information comes from public sources such as the company’s own website, Companies House, published job adverts and public contract notices, and sometimes from business-data lookup services we use to find or check a work email address.

Our lawful basis is legitimate interests: offering relevant services to businesses in a limited way. We only email companies, not sole traders or individuals as consumers, send at most one email and two short follow-ups, and stop straight away if you reply “no”. We keep a minimal record of anyone who has opted out so we don’t contact them again, and delete other research about a company within 12 months of our last contact if nothing comes of it. The providers listed below, including Google for email and the research and writing tools we use, may process this information for us.

5. Analytics and cookies

We use Vercel Web Analytics and Speed Insights to understand which pages are useful and whether the site is performing properly. They process usage data such as page views, referrers, device type and approximate location. They do not use cookies to identify you, and we do not use analytics to make decisions about individual visitors. If we add non-essential cookies in future, we will ask for consent first.

The booking calendar is provided by Cal.com and loads from their servers when you view it. Cal.com may set cookies needed for the calendar to work.

6. Who we share data with

We do not sell personal data. We use trusted providers to run the website and handle messages, bookings, email, calls and analytics, and they may process personal data only to provide those services to us. They currently include Vercel (website hosting and analytics), Resend (delivering contact form messages to our inbox), Cal.com (call booking) and Google (email, calendar and Google Meet calls), along with our call recording and transcription provider and the business administration tools we use to manage client relationships.

Some providers may process data outside the UK. Where this happens, we rely on appropriate safeguards such as adequacy regulations or approved contractual protections.

7. How long we keep it

We keep enquiry and booking information only for as long as it is useful for replying to you, managing the relationship and keeping appropriate business records. If an enquiry does not become a working relationship, we normally delete or anonymise it within 12 months of the last meaningful contact.

Analytics data is kept for the period set by the analytics provider and then deleted or aggregated. If you become a client, project and account records may be kept for longer where needed for contracts, tax, legal or legitimate business reasons.

Each call recording and transcript is deleted when it is no longer needed for the purpose and engagement it relates to. We do not keep a recording just because there is space to store it, and access is limited to the people who need it.

8. Your rights

Under UK GDPR, you have the right to:

• access the personal data we hold about you
• ask us to correct inaccurate data
• ask us to delete your data
• object to or restrict our use of your data
• ask for your data in a portable format, where this applies
• withdraw consent, where we rely on consent
• complain to the Information Commissioner’s Office (ICO)

9. Contact us

To ask a question or exercise your rights, contact jacob@propelai.co.uk.

You can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint.