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Run by an operations lead.

Propel is an AI partner for UK businesses, based in Grimsby. We find where AI helps, build the systems around the tools you already use, and keep them running.

Jacob, Propel’s founder
Jacob, founder
Background
Running operations
Based
Grimsby, working UK-wide
Who you work with
Jacob and his team, from the first call to ongoing support

Operations first, technology second.

Propel was founded by Jacob, who runs operations at an agency: planning work across a team, keeping track of who has capacity, and absorbing the changes that land every week.

When spreadsheets and messages stopped keeping up, he built the system the agency now runs on for planning work and team capacity. Building it meant understanding how the work really ran first, then making something people would actually use.

That’s how we approach AI consultancy for your business. You deal with the people who build it: Jacob and his team, from the first call to ongoing support. There’s no sales team and no hand-off.

We’re the UK AI partner at propelai.co.uk, based in Grimsby, North East Lincolnshire. We’re independent of other businesses called Propel.

What we’re not

  • AI for AI’s sake
  • A one-off chatbot
  • A slide deck you’re left to implement yourself

What we hold to.

  1. Operations first

    We start with how the work actually runs, then put AI where it earns its place, and say plainly where it doesn’t.

  2. Built around what you have

    We connect and extend the tools you already pay for before suggesting anything new.

  3. People stay in charge

    A person approves anything that goes to a customer. Automation handles the routine.

  4. We stay after the build

    The people who build it are the people who keep it running.

Based in Grimsby, working across the UK.

Most of the work happens remotely, in the tools you already use, and the free 30-minute call is on Google Meet. If seeing the work in person would help, we can talk about visiting.

Lincolnshire Yorkshire

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Book a free 30-minute call.

On Google Meet, with Jacob. Tell us about one job that takes more effort than it should, or how a normal week goes.

Pick a time

Or email jacob@propelai.co.uk